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This episode of the #AuthorityHoA was originally streamed live on November 11 with featured guests Michael Schwarz and Dan Roberts of ImprooveSearch.com, and hosted by Melissa Fach, produced
It’s been an exciting year for digital marketers with the launch of #Mobilegeddon, virtual reality becoming a thing, algorithms continuing to change, and advertising data
There is such thing as too many emails, especially around the holiday season. That’s why we’ve developed these 18 ways to improve your holiday email
Trying to manage social media for a business can be a heavy task to take on. The immediacy of social media makes businesses feel the
On Monday, October 26 Twitter announced their newest analytics tool, Brand Hub. With tweets about businesses being published each day, Twitter did a favor to
This is going to be a great year for businesses to increase their holiday sales online and on mobile. The National Retail Foundation is even
Google has always been focused on user experience, removing the bad and creating the good. Their newest announcement and feature is no different. In order
This episode of the #Authority HoA was originally streamed live on September 2nd with featured guests Sean Dolan, President of PushFire, Inc. & Rachel Malone-Olson, Social Account Manager at
Attention advertisers! Still using Flash to design your online advertisements? Stop immediately! As of September 1st, Google Chrome will no longer support advertisements that contain
‘Tis the season to start preparing your holiday marketing! Before we know it, the holiday season will be in full swing. Whether your business sells products,
This episode of the #Authority HoA was originally streamed live on August 19th with featured guests Carolyn Shelby, Director of SEO at Tribune Publishing, & Scott Polk,CEO and Founder
Contests are a great way for businesses to increase engagement and gain leads. Hosting one on social media is even better. With so many ways
Strap on your seat belts and get ready to be blown away. Facebook made yet another algorithm update to their News Feeds in attempt to better
Adding video to your marketing is not as hard as you think and is more important than ever. According to iStock, 88% of internet users
Relationships are hard. Especially when you’re income is dependent upon their success. Your customers and clients need to believe in your company and ability to
Featuring different products, news, updates, and event info, email newsletters are a quick and easy way to get info you need to all of your
Auditing a website is something many businesses just don’t do. Unless they hire a professional web developer, SEO agent, or agency, most business owners don’t
While many US businesses continue to focus their social marketing efforts in legacy platforms like Facebook and Twitter, Pinterest has very strategically grown from a
As of the first quarter of 2015, Twitter averaged 236 million monthly active users. Although there’s debate on which social network is supreme, 236 million
Most people assume content marketing begins and ends with blogging. Allow me to burst your bubble right in the beginning of this post: It doesn’t. Blogging
This episode of the #Authority HoA was originally streamed live on July 22nd with featured guests Annie Cushing of Annielytics.com, Alan Bleiweiss at Alan Bleiweiss Consulting, and hosted by
April 21, 2015 was the first official day of Mobilegeddon and the first day Google began quantifying mobile-friendliness as a ranking factor. How responsive your
As a business owner, I understand how much it hurts when someone doesn’t appreciate your business or your employee’s hardwork. No matter how hard you
A few months ago Twitter and Google released the news that after a 5-year hiatus, Google has been granted full access to the Twitter API,
You’re advertising on Google, writing blogs with keyword phrases, doing local search, and have a killer website. So why fork out even more marketing money
As the Facebook news feed algorithm continues to be more and more restrictive for brands in the space, sponsored posts and ads have become the
When it comes to Google+, you’re either a fanatic or utterly annoyed by it. Yet another social network we have to be a part of,
I have been in the community/social/editing realm for the last couple of years. Recently I put my SEO cap back on and have been reviewing keyword strategies
As I sit here working on a new version of the AuthorityLabs site, I’ve started going over my list of what needs to be done
Running social for a conference is a TON of work, and the stakes are high. How a conference’s social team interacts with attendees can have a
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