Search right now is essentially that scene in every natural disaster movie when the seismograph changes from drawing a calm and steady line to spiking back and forth. Quakes are being felt all …
Continue Reading about Expert Roundup: Search volatility and how to manage clients through it →
Ranking data is one of the few metrics businesses can measure to monitor how they stack up against the competition in organic search. After all, your competitors are unlikely to give you access to …
Continue Reading about How (and Why) to Monitor Your SERP Competitor Rankings →
If you’re trying to optimize your website for organic search, tracking your keyword rankings is crucial. Keyword tracking delivers a lot of benefits beyond just helping you monitor your site’s …
Continue Reading about 7 Essential Keyword Tracking Benefits for SEO →
I help clients update their old blog posts to regain lost clicks and organic search rankings, so a big part of what I do is optimize posts for featured snippets. After all, even if a post is ranked at …
Continue Reading about 7 Actionable Tips On How To Rank For Featured Snippets →
Believe it or not, many marketing managers are convinced that organic and direct traffic are one and the same, and don’t take the time to track and report on them independently. This can be a bit …
Continue Reading about How to Understand the Difference Between Direct and Organic Traffic →
Most people know that Google can change the meta descriptions that appear in search results, displaying a sentence or series of phrases from your content instead of the specific meta description you …
Continue Reading about Why Google Is Changing Your Title Tags (And How to Stop It) →
You have created amazing content and products. You have designed and implemented a marketing campaign to communicate your goals to the public. And you have done all things right in your SEO strategy …
As we prepare to wrap up yet another year in search, there's a great handful of items we can look forward to and shift our focus towards. SEO has a few strategies that do stand the test of time …
Continue Reading about SEO in 2020: Predictions, Suggestions, and Evergreen Strategies →
With the holiday season right around the corner, it’s essential that you take the time to optimize your landing pages to get your products or services in front of those holiday shoppers. If you want …
Continue Reading about 4 Ways to Rank Your Holiday Landing Pages →
Keyword research—the process of finding keywords and compiling an SEO keyword list—is a key step in optimizing a website for search. It tells you what questions your audience is asking, what …
Continue Reading about 9 Free Ways to Find Keywords & Create an SEO Keyword List →
As SEO and digital marketing professionals, we are constantly surrounded by data – and lots of it. Though sometimes overwhelming, the more data you have, the easier it is to make educated …
Continue Reading about How In-House SEO’s Can Utilize Massive Data Sets →
If you are a small, local business owner and you’re not investing in your online presence, you are missing out on an immense opportunity to tap into consumers that are right in your backyard, …
Continue Reading about eCommerce & SEO: How to Optimize Your Online Store For Local SEO →
Any time Google releases a new update, yet alone a core update, everyone generally goes into panic mode. We either see changes go into affect immediately on ours and our client's sites or we're left …
Continue Reading about 4 SEO Experts Evaluate the June Google Core Update →
Search Engine Optimization is the most solid and stable way to earn long-term organic traffic. Other traffic sources, such as social media, are the exact opposite. They are unpredictable, their …
Continue Reading about Biggest SEO Mistakes that New Bloggers/Website Owners Make →
Using data to grow and improve your business model and sales is no longer just a cool way to beat the competition; businesses need metrics to survive. While it is possible to increase sales and grow …
Continue Reading about 6 Reasons Why You Need Data to Survive Online →
By some numbers, Google Images represent around 26.79% of all searches, with Google.com getting 59.30%. This means that Google Images outranks YouTube, Yahoo!, Bing, and Amazon combined. Hopefully …
Continue Reading about Best Practices For Ranking in a Google Image Search Introduction →
Google’s PageSpeed Insights is a free tool offered by Google that helps you tell how fast your page is loading. Load times are critical for both the front end user experience, and the back end …
Continue Reading about How to Score a 100% on Google PageSpeed Insights →
Are you struggling to rank for popular keywords in your niche? Are your competitors dominating the SERPs, while your website straggles behind unseen? Does your organic traffic suck? We’ve got some …
Continue Reading about Effective Ways to Find Longtail Keywords to Drive Traffic to Your Blog →
The alternative, less SEO friendly title of this article is “What the New York Times and Malcolm Gladwell have to teach us about SEO outbounding and backlinking.” This is an article about SEO …
Continue Reading about How to Run SEO Outbounding and Backlinking like a Top News Site →
SEO isn’t built in a day, which causes a lot of professionals to adopt the set it, forget it mentality, sometimes waiting over a week to check their progress. A great SEO, on the other hand, knows …
How Amazon Became The #3 Paid Search Advertising Platform Overnight And What This Means For Facebook, Google And The Rest Of Us Google and Facebook have long enjoyed a duopoly in the paid search …
Continue Reading about Battle of the Paid Search Marketing Stars →
We have now come to the third, and final, part of our guide on common SEO issues. In parts one and two, we covered technical SEO issues and SEO issues when creating content. For the third chapter, …
Continue Reading about Debugging Common SEO Issues Part 3: Miscellaneous Issues →
In case you missed part one of our discussion on common SEO problems, where we looked at technical SEO issues, then click here. Now that we’ve resolved a number of foundational, technical SEO …
Continue Reading about Debugging Common SEO Issues Part 2: SEO Issues In Content →
The ultimate, end-goal of SEO is to get sites ranked at the top of search results pages. Standing in the way of this prestigious and prized position on the SERPs is hundreds-to-thousands of other …
Continue Reading about Debugging Common SEO Issues: Part One →
We’ve recently discussed the 2019 PPC trends making the biggest splash. AI and machine learning were the driving force behind the majority of these new and still-emerging strategies. This is true even …
Continue Reading about An Overview Of Google’s Responsive Search Ads →
2018 was a transformative year for paid search. The PPC trends from last year are continuing to affect and impact us in 2019. While I’m always a fan of looking at what trends are coming down the …
Continue Reading about Paid Search Marketing Changes That Are Already Affecting Us In 2019 →
Optimizing your ecommerce store and its product pages for search is a challenging balancing act. First, you have the side focused on strategically crafting content on the page so that it ranks well on …
Continue Reading about Product Page SEO Tips For Business Owners →
If you talk about B2B marketing on a month-to-month basis, Google processes well over 40,000 search queries per second. This figure roughly equates to 3.5 billion searches every day, which in turn …
Continue Reading about 10 Advanced Techniques to Boost Your Website Traffic →
Content creation is both time-consuming and costly. Yet, it is one of the cornerstones to a company’s successful digital marketing efforts. It is a supreme challenge for digital marketers to …
Continue Reading about Maximize Content ROI By Splintering →
Recently, we took a look at some ways to inject holiday spirit into your SEO and digital marketing tactics. During this discussion, we explored a couple holiday digital campaigns from companies like …
Continue Reading about 7 Examples Of Naughty, Nice And Just Bizarre Holiday Marketing Campaigns →
