I help clients update their old blog posts to regain lost clicks and organic search rankings, so a big part of what I do is optimize posts for featured snippets. After all, even if a post is ranked at …
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Believe it or not, many marketing managers are convinced that organic and direct traffic are one and the same, and don’t take the time to track and report on them independently. This can be a bit …
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Most people know that Google can change the meta descriptions that appear in search results, displaying a sentence or series of phrases from your content instead of the specific meta description you …
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You have created amazing content and products. You have designed and implemented a marketing campaign to communicate your goals to the public. And you have done all things right in your SEO strategy …
As we prepare to wrap up yet another year in search, there's a great handful of items we can look forward to and shift our focus towards. SEO has a few strategies that do stand the test of time …
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With the holiday season right around the corner, it’s essential that you take the time to optimize your landing pages to get your products or services in front of those holiday shoppers. If you want …
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Keyword research—the process of finding keywords and compiling an SEO keyword list—is a key step in optimizing a website for search. It tells you what questions your audience is asking, what …
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As SEO and digital marketing professionals, we are constantly surrounded by data – and lots of it. Though sometimes overwhelming, the more data you have, the easier it is to make educated …
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If you are a small, local business owner and you’re not investing in your online presence, you are missing out on an immense opportunity to tap into consumers that are right in your backyard, …
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Any time Google releases a new update, yet alone a core update, everyone generally goes into panic mode. We either see changes go into affect immediately on ours and our client's sites or we're left …
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Search Engine Optimization is the most solid and stable way to earn long-term organic traffic. Other traffic sources, such as social media, are the exact opposite. They are unpredictable, their …
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Using data to grow and improve your business model and sales is no longer just a cool way to beat the competition; businesses need metrics to survive. While it is possible to increase sales and grow …
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By some numbers, Google Images represent around 26.79% of all searches, with Google.com getting 59.30%. This means that Google Images outranks YouTube, Yahoo!, Bing, and Amazon combined. Hopefully …
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Google’s PageSpeed Insights is a free tool offered by Google that helps you tell how fast your page is loading. Load times are critical for both the front end user experience, and the back end …
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Are you struggling to rank for popular keywords in your niche? Are your competitors dominating the SERPs, while your website straggles behind unseen? Does your organic traffic suck? We’ve got some …
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The alternative, less SEO friendly title of this article is “What the New York Times and Malcolm Gladwell have to teach us about SEO outbounding and backlinking.” This is an article about SEO …
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SEO isn’t built in a day, which causes a lot of professionals to adopt the set it, forget it mentality, sometimes waiting over a week to check their progress. A great SEO, on the other hand, knows …
How Amazon Became The #3 Paid Search Advertising Platform Overnight And What This Means For Facebook, Google And The Rest Of Us Google and Facebook have long enjoyed a duopoly in the paid search …
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We have now come to the third, and final, part of our guide on common SEO issues. In parts one and two, we covered technical SEO issues and SEO issues when creating content. For the third chapter, …
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In case you missed part one of our discussion on common SEO problems, where we looked at technical SEO issues, then click here. Now that we’ve resolved a number of foundational, technical SEO …
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The ultimate, end-goal of SEO is to get sites ranked at the top of search results pages. Standing in the way of this prestigious and prized position on the SERPs is hundreds-to-thousands of other …
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We’ve recently discussed the 2019 PPC trends making the biggest splash. AI and machine learning were the driving force behind the majority of these new and still-emerging strategies. This is true even …
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2018 was a transformative year for paid search. The PPC trends from last year are continuing to affect and impact us in 2019. While I’m always a fan of looking at what trends are coming down the …
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Optimizing your ecommerce store and its product pages for search is a challenging balancing act. First, you have the side focused on strategically crafting content on the page so that it ranks well on …
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If you talk about B2B marketing on a month-to-month basis, Google processes well over 40,000 search queries per second. This figure roughly equates to 3.5 billion searches every day, which in turn …
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Content creation is both time-consuming and costly. Yet, it is one of the cornerstones to a company’s successful digital marketing efforts. It is a supreme challenge for digital marketers to …
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Recently, we took a look at some ways to inject holiday spirit into your SEO and digital marketing tactics. During this discussion, we explored a couple holiday digital campaigns from companies like …
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Search Engine Optimization (SEO) is a constantly evolving beast, as you very well know. In fact, keeping pace with the changes can be a challenge for most webmasters, even those with significant …
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Every year, marketers and business owners begin looking down the pipeline at the holiday season. For most businesses, this is crunch time — that big game at the end of a long year that decides the …
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Like football fans talking about their fantasy team, search optimization experts love to talk about their starting lineup of WordPress tools and plugins for SEO. Chances are, this is not your first …
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