7 Actionable Tips On How To Rank For Featured Snippets
I help clients update their old blog posts to regain lost clicks and organic search rankings, so a big part of what I do is
find what you’re looking for
I help clients update their old blog posts to regain lost clicks and organic search rankings, so a big part of what I do is
If the pace of change in search marketing were anything to get used to, you’d need super adaptability skills. One look at the history of
With the holiday season right around the corner, it’s essential that you take the time to optimize your landing pages to get your products or
Let’s face it: not every content strategy is created equal. We have all landed on a website or blog and wonder what it is we
While the goal of link building is essentially the same for any business, the ideal strategy changes depending on the market and the size of
I realized the other day that I’ve been making a mistake when giving Web writing advice. For quite a while now, I’ve been saying, “Write
If you’re trying to optimize your website for organic search, tracking your keyword rankings is crucial. Keyword tracking delivers a lot of benefits beyond just
Canonical issues caused by duplicate content are a really common SEO problem for websites. Having identical or very similar content on more than one URL can
If you’re a small business owner who suspects your website may have issues that are negatively impacting your SEO—but you don’t have the budget to
Being the top dog in the search engine realm, Google has the luxury of essentially dictating the state of the SEO industry. Whenever they decide
Most people know that Google can change the meta descriptions that appear in search results, displaying a sentence or series of phrases from your content
Logging into your preferred analytics tool and seeing that your Google ranking dropped dramatically—taking a ton of your traffic with it—is a horrible feeling. But
As a digital marketer or business owner, you know how essential search engine optimization is to your marketing strategy. But what many online businesses and
Search Engine Optimization has changed a lot in a decade. In April, I’ll celebrate my 10th year as an independent marketing consultant after leaving WeBuildPages
This episode of #AuthorityLabsLive was originally streamed live on January 13 with featured guest Eric Enge of Stone Temple Consulting and hosted by Melissa Fach, produced by
Search engine optimization is vital to effective marketing online. So important that according to a study conducted by the National Retail Foundation, search marketing was
Once the mantra that SEO professionals lived by, keyword optimization has turned into somewhat of a distasteful word today. The hundreds of backlinks that we
It has always surprised me that the most freely available and useful tool that Google provides to website owners, Google Analytics, is so often incorrectly
In the spirit of continuing my free tool series, I’ve turned my focus to link building. Link building is a huge part of getting any
The mobile landscape is constantly evolving, and for people who are in the web marketing business, change means new opportunities. Those accustomed to traditional SEO
If you’re a smaller business and competing in an industry with big brands that perpetually dominate the search results, it can be tough. At times,
You have an online business or a business with an online presence for one reason – to make money. Sure, you may love the business
Yesterday, Google announced that a new Panda data refresh affecting 1.2% of English queries. This is the 24th refresh of the Google Panda update,
Last week, Google, Bing and Yahoo announced collaboration on a single standard for structured markup. Yes, I’m talking about Schema.org and utilizing Microdata for “Rich
Post by Chris Hooley, of MCP Media, on the importance of using an independent rank checker.
Site audits can be a cheap and easy way to get started with SEO.
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