Using Rank Tracker Data In Google Data Studio
When you’re an SEO practitioner, data is your friend. Over the past decade, the team here at AuthorityLabs has strived to simplify the way we
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When you’re an SEO practitioner, data is your friend. Over the past decade, the team here at AuthorityLabs has strived to simplify the way we
Search right now is essentially that scene in every natural disaster movie when the seismograph changes from drawing a calm and steady line to spiking
You’ve decided to syndicate your content. Your syndication partners have agreed to add rel=canonical tags back to your original content, so you’ll never have to
Ranking data is one of the few metrics businesses can measure to monitor how they stack up against the competition in organic search. After all,
Due to the amount of data at our fingertips, these days searchers are looking for local business information in a more unique way than ever
If you’re trying to optimize your website for organic search, tracking your keyword rankings is crucial. Keyword tracking delivers a lot of benefits beyond just
The ability to work with data to assist your SEO efforts has changed over the years. It used to be a serious pain in the
Ranking a website with a single location is one thing, but having multiple sites with multiple locations around the world is a whole other ball
Canonical issues caused by duplicate content are a really common SEO problem for websites. Having identical or very similar content on more than one URL can
I help clients update their old blog posts to regain lost clicks and organic search rankings, so a big part of what I do is
The term artificial intelligence, or AI, may sound intimidating and unfamiliar to most, but we promise that it doesn’t have to be. In fact, the
If you’re a small business owner who suspects your website may have issues that are negatively impacting your SEO—but you don’t have the budget to
Believe it or not, many marketing managers are convinced that organic and direct traffic are one and the same, and don’t take the time to
Being an in-house SEO comes with quite a different task list than being an SEO for an agency. Instead of monthly client reports, in-house SEO’s
Most people know that Google can change the meta descriptions that appear in search results, displaying a sentence or series of phrases from your content
In recent years, Google has really focused on improving the search experience for users on mobile devices. Googlebot now primarily crawls the mobile versions of
You have created amazing content and products. You have designed and implemented a marketing campaign to communicate your goals to the public. And you have
A key aspect of tracking and improving your SEO results is knowing which keywords are driving visitors to your site. And that’s exactly why it’s
Before engaging Volume Nine, we were getting almost zero conversions out of our social platforms. In July, they brought us up to 5,000 conversions; by
As we prepare to wrap up yet another year in search, there’s a great handful of items we can look forward to and shift our
With the holiday season right around the corner, it’s essential that you take the time to optimize your landing pages to get your products or
ProjectManager.com’s biggest initiative of 2019 was to release a brand new version of our software that’s loaded with new features, improved UX/UI, and various under-the-hood
It would be great if the process of featured snippet tracking was as simple as logging in to Google Search Console and pulling up a
As a digital marketer or business owner, you know how essential search engine optimization is to your marketing strategy. But what many online businesses and
Keyword research—the process of finding keywords and compiling an SEO keyword list—is a key step in optimizing a website for search. It tells you what
Let’s face it: not every content strategy is created equal. We have all landed on a website or blog and wonder what it is we
Logging into your preferred analytics tool and seeing that your Google ranking dropped dramatically—taking a ton of your traffic with it—is a horrible feeling. But
As SEO and digital marketing professionals, we are constantly surrounded by data – and lots of it. Though sometimes overwhelming, the more data you have,
If your business is using SEO strategies, you already know it is a long-term commitment. It takes constant tweaking in content management to be competitive
They’re a 5-Time Inc. 5000 Honoree. They’re also an award winning agency that’s achieved a staggering 91 percent year-over-year growth over the last three years.
Visibility, Marketing Strategy, Qualified Leads, Consumer Reviews, Content Marketing, Keyword Usage, Relationship Building… That’s a lot of “buzzwords,” all of which are critical components for
If you are a small, local business owner and you’re not investing in your online presence, you are missing out on an immense opportunity to
1SEO are award winning digital marketers. According to Inc. magazine, they’ve achieved 83 percent growth over the last three years. They generated 5,000,000+ leads, drove
Any time Google releases a new update, yet alone a core update, everyone generally goes into panic mode. We either see changes go into affect
Gaining authority backlinks is every webmaster and digital marketer’s dream. A single link can increase your site’s Domain Authority (DA), improve your SEO, and bring
The digital marketing world grows increasingly competitive each day, making it incredibly important for brands to stay top-of-mind for their valued customers. One of the
If you have a lot of data but don’t know what to do with it, consider using a business intelligence tool to unleash a vast
Search Engine Optimization is the most solid and stable way to earn long-term organic traffic. Other traffic sources, such as social media, are the exact
Using data to grow and improve your business model and sales is no longer just a cool way to beat the competition; businesses need metrics
Over the past few years, Google has rolled out its RankBrain to use machine learning to improve search results. When someone fires up Google Chrome
There is no question that as digital marketers and business owners, we love when websites link back to ours. More links mean more online presence,
Writing epic content is key to generating traffic to your website. But epic content is nothing without a robust search engine optimization strategy. And SEO
By some numbers, Google Images represent around 26.79% of all searches, with Google.com getting 59.30%. This means that Google Images outranks YouTube, Yahoo!, Bing, and
Google’s PageSpeed Insights is a free tool offered by Google that helps you tell how fast your page is loading. Load times are critical for
Are you struggling to rank for popular keywords in your niche? Are your competitors dominating the SERPs, while your website straggles behind unseen? Does your
The alternative, less SEO friendly title of this article is “What the New York Times and Malcolm Gladwell have to teach us about SEO outbounding
I’ve never met a person that loves moving. Sure, we like the end result and the enjoyment that comes with our new surroundings (most of
SEO isn’t built in a day, which causes a lot of professionals to adopt the set it, forget it mentality, sometimes waiting over a week
How Amazon Became The #3 Paid Search Advertising Platform Overnight And What This Means For Facebook, Google And The Rest Of Us Google and Facebook
Reader beware: if you are interested in writing compelling content that enchants readers, entices clicks and builds loyal audiences, then I strongly encourage you to
AI and machine learning technologies have their hands in just about every new and exciting trend facing digital marketers in 2019. These technologies have been
Technology and data aren’t just fueling today’s marketing, they’re giving it the jump to hyperspace. It’s one of the most dramatic shifts in the marketing
We have now come to the third, and final, part of our guide on common SEO issues. In parts one and two, we covered technical
Digital marketing is in an interesting space right now. And, so is everyone’s digital marketing budget. There are a lot of trends and technologies that
In case you missed part one of our discussion on common SEO problems, where we looked at technical SEO issues, then click here. Now that
The ultimate, end-goal of SEO is to get sites ranked at the top of search results pages. Standing in the way of this prestigious and
We’ve recently discussed the 2019 PPC trends making the biggest splash. AI and machine learning were the driving force behind the majority of these new
Throughout the year, there’s lots of SEO and digital marketing events, seminars, summits and conferences taking place. Whether you’re planning to attend your first SEO
2018 was a transformative year for paid search. The PPC trends from last year are continuing to affect and impact us in 2019. While I’m
Optimizing your ecommerce store and its product pages for search is a challenging balancing act. First, you have the side focused on strategically crafting content
AuthorityLabs’ Rank Tracker makes it easy to keep track of where your website and its pages rank in Google and Bing search results. It checks
When it comes to SEO and digital marketing, I admit that I am a bit of a fan; I’m passionate about what I do. I’ve
If you talk about B2B marketing on a month-to-month basis, Google processes well over 40,000 search queries per second. This figure roughly equates to 3.5
It’s no secret that we are living in a world where speed and instant gratification are not just important, they are expected. If a page
Clickbait is an intriguing debate conversation. There are people resolute in their choice to either praise it or condemn it. Considering that the term “clickbait’
I see a lot of SEO strategies that are hindered right out of the gate because they target too few keywords. They focus on only
At the end of November, Facebook gave us a really big look into how the search function of the social media platform works. Particularly, they
You cannot rest on your laurels when it comes to digital marketing. Staying on top of the latest techniques and trends in the online
Content creation is both time-consuming and costly. Yet, it is one of the cornerstones to a company’s successful digital marketing efforts. It is a supreme
Leaving comments on web pages can be a good thing. It can be really helpful to know opinions on a new piece of content, hear
Traditionally, the major aim of outsourcing was to find cheaper manufacturing costs by utilizing labor forces from overseas. Today, organizations are increasingly becoming interested in
Recently, we took a look at some ways to inject holiday spirit into your SEO and digital marketing tactics. During this discussion, we explored a
Search Engine Optimization (SEO) is a constantly evolving beast, as you very well know. In fact, keeping pace with the changes can be a challenge
When it comes to SEO, always remember that content really is king. Thanks to its constantly updating algorithms, reigning search engine like Google put a
Every year, marketers and business owners begin looking down the pipeline at the holiday season. For most businesses, this is crunch time — that big
Reviews have become an essential part of operating a business. Your ability to manage your reputation via online review channels can be a big difference
Like football fans talking about their fantasy team, search optimization experts love to talk about their starting lineup of WordPress tools and plugins for SEO.
We’ve spent an abundance of time discussing the most impactful and important strategies when it comes to the SEO world: creating engaging content conducting keyword
If you were stranded in the wilderness, your survival would hinge upon your ability to find water, food, and build a shelter to protect against
I’ve always been a fan of Google Trends. At times, my fandom for the tool has even bordered on addiction, especially when a colleague introduced
Have you ever wondered how audiences feel after engaging with your brand and its content? Sure, they may be compelled to hit that “Like” or
Whenever someone talks digital marketing, SEO, content creation or the like, there’s a near-natural instinct to spoon-feed the audience with buzzwords: optimization, personalization, enhanced ROI,
E-commerce businesses are, sometimes unwittingly, involved in a gold rush that has the popularity of the Californian and the value of the Australian. The difference
Content is the single biggest driver of website traffic. Often regarded as the “lifeblood” of a website, traffic is a big component in judging a
Social media and the Digital Age have had an absolutely craterous effect (in a great way) on PR. With so many of today’s PR activities
Progressive web apps (PWAs) have been stirring the mobile experience pot ever since Google first brought the term to common usage in 2015. In a
Whenever I think of improving dwell time on pages, that classic scene from the movies plays in my head. It’s the scene where one of
Google My Business (GMB) is a tour de force when it comes to business visibility and localized SEO. Many SEO strategies and digital marketing efforts
At the root of why we perform SEO is to improve visibility through increased web traffic. Yet, in the hunt to get more web visitors,
SEO is competitive by nature. The entire purpose of it is to help businesses rank higher and gain more visibility and traffic through search engine
Only 17% of small businesses invested in search engine optimization in 2017. Yet, I’m certain that a large percentage of those remaining 83% of businesses
Before you break out the pitchforks and the torches and demand I hand over my license as a content marketer, let me clarify what I
When your business is thriving, it’s a wonderful feeling. Not only are sales up, but you’re also busier than a mosquito at a nudist colony.
Springtime brings back warmer weather, pastel colors, and baseball season. It is a time of renewal, fresh beginnings and transitions. It’s also a time for
For content creators, YouTube has long been a powerful the video platform you use when you want to get your message out to a large
When auditing and optimizing a website, the last thing you want to deal with are pages that are ranking poorly, despite best SEO practices. As
Connecting on LinkedIn is like the new business card exchange. Almost every business professional I know has a LinkedIn profile and the majority of them
Crawl budget is a bit like New Yorker cartoons or modern art. We’ve all seen it and like to pretend we understand what it is,
Keywords live in every aspect of digital marketing; websites, ads, social media, blog posts. Your keywords are an extension of your business and your brand
Creating blog posts to market your company or brand aids you in a few different ways: Establishes your company as a thought-leader and expert Lets
Content is at the heart of successful digital marketing. It comes in many different shapes, sizes and formats: blogs, videos, surveys, polls, infographics – you
SEO is gearing up to have its own ‘Year of the Mobile’ thanks to Google’s mobile-first indexing. This is the next step in Google’s dynamic
Unfortunately, many digital marketers and SEO experts miss the mark when it comes time to showcasing the effectiveness of their SEO campaigns. This disconnect is
Big data analytics has permanently altered the marketing landscape – making things a bit more complicated. The data that companies have access to today is
Once upon a time, you had a seed of an idea that grew into something more. You established a vision, set actions in motion and
With the holidays getting near, everyone is getting ready to ring in the New Year. Before we all put on our party pants for New
It’s hard to believe 2017 is already coming to a close, but here we are. A new year is just a few days away, and
In the famous words of the esteemed Ferris Bueller, “SEO moves pretty fast. If you don’t stop and look around once in a while, you
The holiday season is now upon us, and there’s no better time to unlock your latest and greatest content and engage your audiences. As always,
With Thanksgiving around the corner, there are so many reasons to feel grateful. From gathering with our family and friends to enjoying a truly scrumptious
It’s a click-bait world, and we’re all just living it. We’re sure you’ve fallen prey to a misleading headline like we have. It’s no fun
SEO is incredibly powerful, but it’s not always easy to get right. Making all your website stand out and rank higher than your competition takes
Blogs are one of the best traffic driving sources there is for websites. Posts show up in search results left and right, helping introduce new
Focusing on optimizing your website and blog content for SEO means getting caught up in all of the details. You think about everything on the
Staying on top of ever-evolving digital marketing strategies means following the latest SEO updates and trying out different tools to improve your site’s rankings. If
There are dozens upon dozens of things that businesses and brands need to be successful. A great product, an even better story, top of the
What in the world would we do without Google?! Can you imagine such a place without the search engine giant? I sure can’t and that’s
We all know that doing keyword research makes a huge impact on SEO for our websites. Sometimes life happens and you don’t have the bandwidth,
As a digital marketer, you know that the right keywords lift up any business strategy to create genuine leads. Leads translate into conversions, and that’s
One incredibly common misconception about SEO is that SEO is just about keywords and content strategy on a website. What’s important to keep in mind
It’s never too early to start preparing for the holidays! Although I haven’t begun my Christmas shopping yet, I have started strategizing holiday campaigns and
The topic of artificial intelligence is one that has been growing in popularity recently. Both businesses and consumers are loving the advancements and engaging with
These days having an eCommerce website can be more competitive than a storefront. With outlets like SquareSpace and the range of eCommerce WordPress themes available,
When I began my career I was a journalist. A proud, I’m-going-to-save-the-world type of journalist. Then, the digital marketing age hit, and it hit journalism
Have you heard the hype about Podcasts? Or maybe you’re just curious if it is a fit for you or your business? This guide isn’t
Last year was all about AMP and AI. Updates happened across platforms from month to month, as they usually do, but the biggest focus was
It’s quite treacherous having to sift through all of the cyber content we’re thrown at now a days. Some of the content is actually good,
SEO is great. It really is. It’s what helps make our cyber world go round. Without SEO, searching on the internet would be a heck
Post by Justin McGill Sometimes I watch videos about cold calling, I’ll admit it. Most of them are real estate agents, and while it’s still
A wise man once told me that you should spend half of your work day doing work, and the other half of the day learning.
Not everyone has what it takes to rank on page one. Showing up on page one of search results is the number one request by
Let’s be honest. We all use tools to make our jobs easier, and there’s nothing wrong with that. Tools are handy and allow us to
There’s a whole lot more you can do with social media then posting baby updates. Driving traffic to a website and increasing clicks is one
Businesses are often uneasy about their competitors, and for good reason. It’s natural, as there’s of course a rivalry for market share, internet headspace, and
Perhaps the most common misnomer about SEO is that it’s static. It’s not. In fact, the best way to approach SEO is to constantly mold
Websites are a living, breathing form of communication. Unlike print, online content can be molded as needs change and reformatted to fit the current requirements
Google makes heavy updates to its algorithms at least couple of times a year. Minor updates are always rolling out from the search giant, but
Link building is a constantly evolving SEO strategy. What used to be white hat techniques has now for the most part become black hat, leaving
Are you a WordPress user? Well if you are, I highly recommend attending a Wordcamp conference. They’re a multi-city conference that pop-ups in cities all
Half of all potential sales are lost simply because consumers are unable to find the information they’re looking for, especially on mobile devices. This could
Having a website is great. Every business should have a website. Having a website that converts is even better. It’s easy to scram together and
Google is finally ready to address the excessive amounts of false and offensive content appearing in their search results. Removing false and offensive content from
What makes a customer want to buy a product? What makes them become loyal to a brand? Consumer behavior is incredibly interesting, and sometimes the
Does your website load painfully slow? There’s a few reasons why. Before we get into why, let’s look at the damage a slow loading website
Commercials aren’t just for television. The digital world has many, many opportunities for commercials. If you’ve pursued just about every type of marketing avenue and
Hi, I’m Ashley and I’m classified as a “millennial”. I’m also one of the hardest generations to market to digitally. I come equipped with a
Writing advertisements is challenging. We’re essentially trying to craft copy that asks someone we’ve never met to make an action, and we’re willing to pay
Small businesses can now work on email marketing campaigns in the same place as their Facebook Ad campaigns thanks to Mailchimp’s newest feature. Mailchimp’s newest addition makes
There’s quite a few different rank tracking softwares out there. We like to think that ours is pretty darn good. We really think that when customers
Have you noticed the words “intrusive” and “interstitial” thrown around a lot lately in the digital world? You’re not alone – and there’s good reason
Facebook is making an update to their Dynamic Ads that will better display relevant ads to users. The technology behind this update is similar to
A new year is always a great time to reflect on how to improve yourself. One of the best ways to self improve is through
Businesses need stock photos way more than you think they do. Each time a new blog post is published it needs a featured image, as
With over a billion users on YouTube and hundreds of millions of hours of video watched each day, it’s easy to see how popular video
Some things never change when it comes to marketing, despite the year. We all have our goals to meet and ultimately money to make. In
It can be a bit convoluted, our Twitter feeds, but these feeds are ways to discover new updates, build new relationships, read blog posts, and
As we near the end of 2016, it’s only natural to start thinking of new and innovative ways to take content marketing up a notch
Location, location, location. Some of your best customers are right outside your door, down the street, and around the corner. And instead of focusing on
Tis the season to reflect and be thankful! Luckily, there’s a lot to be thankful for in the world of SEO this year. As always
While we all sat on the edge of our seats on Election Day, social media was spinning at a million miles an hour. Capturing every
The key to creating an accurate budget is to overestimate. It’s common knowledge that just about every budget, whether business or personal, tends to go
It’s officially November and before we know it, the holidays will be among us. Although it’s my favorite time of the year, for many others, it’s their most stressful
Google released AMP, Accelerated Mobile Pages, in 2015 to help speed up websites for mobile users and create a faster and improved overall mobile search experience. A
The idea of launching a blog for your website sounds innocent enough. But why do you find yourself crippled with fear and anxiety every time
Facebook released Instant Articles to publishers as a way to showcase interactive articles within the social network. The intent was to improve how articles are
Own your own business? Ready to take some of the workload off of you and start outsourcing? Hiring a digital marketing freelancer may be the solution
Link building is the subject of much debate, tons of myths and misconceptions, and an impressive host of marketers (like me) who think that link
The CEO of AuthorityLabs, Chase Granberry, and Melissa Fach had a great talk with Casey Markee of Media Wyse, a San Diego-based SEO consultancy, about
Some content marketers treat their content strategy as a blueprint—something unchanging and stagnant, as a series of rules and instructions to follow indefinitely as you
Less than half of B2B marketers claim to be doing content marketing effectively. Either these types of marketers are too modest or over 58% of them
Pubcon has been a leading digital marketing conference for over 16 years now, offering marketers plenty of opportunities to grow, learn, and network. It’s the
Are you running low on budget, but still need to drive traffic to your website? Welcome to the club! Small- and medium-size businesses suffer from
Advertising on Facebook can be pretty tricky. There are tons of options for creating ads and unless you know what you’re doing, it can be
#NoShade Instagram just stepped up their game and is ready to go head to head against Snapchat with their release of Instagram Stories. Almost exactly
Anyone can easily setup and publish advertisements on LinkedIn. You don’t have to be an optimizing guru to reach a highly targeted group of qualified
You don’t have to be new to digital marketing to be confused by all of the different terms and jargon that come with the industry.
There are many factors that can make content successful—your topic choice, your level of engagement, and the practicality of your material are all important. But
You can’t always meet with fellow Twitter users over coffee, unless you’re both attending a Twitter Chat. These chats make it easy for people to
There are dozens of mediums and formats for content these days, from infographics and written articles to in-depth tutorial videos. Every content marketing campaign deserves
Is summer one of your slowest seasons? Getting customers and fans to engage with content can be extra difficult during the summer months due to
Almost half of all B2B marketers say they’re effective at content marketing, but what about the other half? Do you know how your content marketing
Email marketing is a great way to inform subscribers of upcoming events, promotions, news, updates, and sales. It’s also a great way to obtain new
You’re tired of hearing it: content is king. Every SEO, content marketing, social media marketing, or other online marketing article you’ve read over the past
Search engine optimization can make or break a website. If a website is created and published in cyberspace without any type of SEO strategy or
Businesses have been using Instagram for branding purposes for years now, most of them successfully. By 2017, Hootsuite predicts Instagram to bring in almost $3
Google is not only the King of Search, but the King of Innovation. The multibillion dollar company is constantly trying to find new ways to
Instagram is full of opportunities for businesses. With over 40 million users, there’s a good chance at least part of your demographic has an Instagram
SEO is complicated, especially when trying to explain it’s importance to a client. SEO specialists can diagnose issues and needs much easier than business owners
Struggling to make Adwords work for your business? Taking course after course and attempting to crack the keyword code? If so, AdWords Express may be
Think text message marketing isn’t right for your demographic? Think again! Over 80% of American adults text, which makes it the most common cell phone
Mobile marketing is here to stay. More and more people are using their mobile devices to access everything a desktop can. From text messages, to
Looking for digital marketing events to fill your calendar with? Below are some of the greatest, latest, and longest lasting digital marketing conferences in America.
Sometimes all it takes is a thoughtful statistic to persuade a client into finally updating their website, or deciding on the right content marketing strategy.
Affiliates are a great way to drive traffic to your website, increase sales, and exposure. Having multiple affiliates can help a business grow faster, but
Whether you’ve created a hundred landing pages or don’t know how to create your first, there is always room for improvement (and conversions) with landing
Making money online is a lot like learning to cook. I was craving Korean BBQ, but the restaurant I loved was closed. Instead of just
SEO has always been an area of constant change. From its inception in the early 2000s when webmasters started figuring out they could manipulate results
In Part 1 of Social Media Best Practices, we reviewed different tactics and tips to improve business accounts for Twitter, Facebook, Instagram, and LinkedIn. Part
Social media has become a staple for branding and growing businesses. With 3 billion internet users, and 2.1 of those billion users using social media
With over 1.5 billion monthly active users, Mark Zuckerberg and the Facebook team has to expect that feedback is going to happen. As with anything
Search Engine Optimization has changed a lot in a decade. In April, I’ll celebrate my 10th year as an independent marketing consultant after leaving WeBuildPages
Some brands can be more appealing to market for than others. This isn’t always the business’ fault, as it is the industry they’re in. With
Are you an active Twitter user? If so, you’ve probably noticed a few posts a day labeled “Promoted”. These are Twitter’s advertised Tweets and are
On January 21, Facebook released their new real-time place for Facebook users to experience sports in real-time. Similar to hashtags on Twitter, this new place
Update: We were informed using the official name of the football game being played on February 7th is prohibited unless stating facts about it, so
Each morning as we sip our coffee we sift through our inbox. It used to be the newspaper, but now we’re prone to everything digital
This episode of #AuthorityLabsLive was originally streamed live on January 13 with featured guest Eric Enge of Stone Temple Consulting and hosted by Melissa Fach, produced by
It’s habit. As one year comes to an end, planning and setting goals for the next year begins. Even if you aren’t an official resolution
This episode of the #AuthorityHoA was originally streamed live on December 16 with featured guests Jeff Coyle Chief Revenue Officer at MarketMuse, Eric Van Buskirk Founder of
In efforts to become the exclusive provider of search and search advertising services, Bing’s partnership with AOL is now in full effect, adding another top
Over 70 million websites use WordPress. With plenty of premade templates to choose from, unlimited customization options, and easy management, WordPress is a great platform
We hear and read a lot of SEO tips on several niches, but one I don’t hear talked about much in the SEO realm is the auto
Each year we see SEO change in so many ways. Basic practices become penalties and rules of thumb turn into crossed fingers. That’s why SEO’s
Facebook is always making changes, and generally they are for the better. Some of Facebook’s most recent updates are intended to help businesses improve both
Ad blocking has officially become mainstream, with more than just a few people aware of it’s powers. Almost 200 million active users are using ad
With Thanksgiving right around the corner, it only felt proper to reminiscence on all of the wonderful things digital marketers have to be thankful for.
This episode of the #AuthorityHoA was originally streamed live on November 11 with featured guests Michael Schwarz and Dan Roberts of ImprooveSearch.com, and hosted by Melissa Fach, produced
It’s been an exciting year for digital marketers with the launch of #Mobilegeddon, virtual reality becoming a thing, algorithms continuing to change, and advertising data
There is such thing as too many emails, especially around the holiday season. That’s why we’ve developed these 18 ways to improve your holiday email
Trying to manage social media for a business can be a heavy task to take on. The immediacy of social media makes businesses feel the
It has taken me two weeks to really process the brain melting moments I experienced at Pubcon and since. It sometimes seems as though every
On Monday, October 26 Twitter announced their newest analytics tool, Brand Hub. With tweets about businesses being published each day, Twitter did a favor to
Not only does Google favor mobile-friendly websites, but people do, too. Everyone from the laying in bed browser to the Pinterest addicted online shopper is
This is going to be a great year for businesses to increase their holiday sales online and on mobile. The National Retail Foundation is even
Google has always been focused on user experience, removing the bad and creating the good. Their newest announcement and feature is no different. In order
Instagram has over 300 million monthly active users. That’s 300 million people you can direct to your website. Some may argue that the demographic just
Does social media affect SEO and rankings? This question has been argued by the online marketing industry for years. Some argue there’s statistical evidence that
This episode of the #Authority HoA was originally streamed live on September 2nd with featured guests Sean Dolan, President of PushFire, Inc. & Rachel Malone-Olson, Social Account Manager at
Attention advertisers! Still using Flash to design your online advertisements? Stop immediately! As of September 1st, Google Chrome will no longer support advertisements that contain
‘Tis the season to start preparing your holiday marketing! Before we know it, the holiday season will be in full swing. Whether your business sells products,
ThinkGlobal Retail is the conference for online businesses. With a primary focus on eCommerce, ThinkGlobal brings retail Directors, CEOs, and eCommerce Managers from all over the
This episode of the #Authority HoA was originally streamed live on August 19th with featured guests Carolyn Shelby, Director of SEO at Tribune Publishing, & Scott Polk,CEO and Founder
Auditing a website is something many businesses just don’t do. Unless they hire a professional web developer, SEO agent, or agency, most business owners don’t
While many US businesses continue to focus their social marketing efforts in legacy platforms like Facebook and Twitter, Pinterest has very strategically grown from a
As of the first quarter of 2015, Twitter averaged 236 million monthly active users. Although there’s debate on which social network is supreme, 236 million
This episode of the #Authority HoA was originally streamed live on August 5th with featured guests Madalyn Sklar & Andreea Cojocariu, and hosted by Melissa Fach, produced by Michelle
There is a reason why Twitter is my FAVORITE place to hangout. I always find incredibly smart and interesting people there, like Andrew Dennis at
In case you haven’t heard, there’s a new kid on the block. Although the name may take you back to your childhood playing with blocks
Most people assume content marketing begins and ends with blogging. Allow me to burst your bubble right in the beginning of this post: It doesn’t. Blogging
Featuring different products, news, updates, and event info, email newsletters are a quick and easy way to get info you need to all of your
If you analyze your keyword rankings for long enough, you will notice that sometimes, they fluctuate just slightly from day to day. Over the course
Link Building has been one of the major tenants of SEO from the very beginning of the digital era. It continues to be an important
This episode of the #Authority HoA was originally streamed live on July 22nd with featured guests Annie Cushing of Annielytics.com, Alan Bleiweiss at Alan Bleiweiss Consulting, and hosted by
When it comes to mobile marketing, don’t be afraid to think outside the box. There’s the most basic and mandatory ways to update your mobile
Oh the daunting blank page. As content writers we all have those moments when in spite of a good idea knocking around in our heads,
April 21, 2015 was the first official day of Mobilegeddon and the first day Google began quantifying mobile-friendliness as a ranking factor. How responsive your
This episode of the #Authority HoA was originally broadcast on July 8th with featured guests Loren Baker from Foundation Digital and Andrew Shotland of Local
email subject lines. Most people think about keywords when they are optimizing their website for search, buying PPC ads, and when they are creating content.
Search engines like Google, Yahoo, and Bing can populate social media pages as search results. Occasionally, a Facebook business page will even rank higher than
The premier episode of the #AuthorityHoA went live on June 24th with featured guests Dr. Pete Meyers from Moz and Cindy Krum from Mobile Moxie, and
As a business owner, I understand how much it hurts when someone doesn’t appreciate your business or your employee’s hardwork. No matter how hard you
Contests are a great way for businesses to increase engagement and gain leads. Hosting one on social media is even better. With so many ways
We all know the life and needs of agencies are different than those of in-house marketers. Providing successful marketing to several clients, versus just one
Content is queen, and always will be. So, how do we survive it’s evolution over time? How can content marketers be ahead of the game,
As of May 19th, the first tweets in Google search results since the new agreement between Twitter and the search giant began displaying in mobile
Social media is everything. An obsessive habit, a communication portal for businesses and customers, a gateway to increasing links and online purchases, a consistent lead
There are tons of valuable stories in the data about your brand. Stories that can inform you about how your brand is perceived by the
Search engine optimization is vital to effective marketing online. So important that according to a study conducted by the National Retail Foundation, search marketing was
Woah, Facebook has another update! Brace yourself marketers, because this update is another big one. Image Source: HBO Facebook has taken it into their own
If 69% of online consumers are going to Pinterest with intent to purchase items, why not take advantage, and help improve your sales and web
While in Duluth, MN at the 2015 Zenith Social Media Conference, I sat in a session entitled, LinkedIn Secrets! Building a Dominant Profile, 15 Minutes a
Every company has their own specific budgets and goals, each playing a large role in deciding what kind of SEO assistance is best for them.
I attended a session by Mark Traphagen called, “Google+? Social SEO? SRSLY? Hell YES & Here’s Why!“. Here is a recap: Mark is the Senior Director
A few months ago Twitter and Google released the news that after a 5-year hiatus, Google has been granted full access to the Twitter API,
Conferences are at the heart of any successful networking environment, especially for online marketers. Our day-to-day changes with every update, as well as our opportunities.
The Scarlet Mobile Letter If your client has recieved this email then you are among the thousands of SEOs who have been shaken into action
Strap on your seat belts and get ready to be blown away. Facebook made yet another algorithm update to their News Feeds in attempt to better
This session at Pubcon Austin featured Loren Baker and Brian Combs addressing the overlap of local and mobile SEO Loren Baker, VP of Business Development
Change is the only constant for anyone in the Internet marketing industry. SEOs know this better than anyone and many clients live in fear of the next
Wouldn’t it be nice if everything you put time and effort into went viral? We can send praise to the Google gods as much as
Relationships are hard. Especially when you’re income is dependent upon their success. Your customers and clients need to believe in your company and ability to
Once the mantra that SEO professionals lived by, keyword optimization has turned into somewhat of a distasteful word today. The hundreds of backlinks that we
Wearing multiple hats in the online marketing world has become a necessity. With the Internet and leading social networks constantly developing new protocols and guidelines
Adding video to your marketing is not as hard as you think and is more important than ever. According to iStock, 88% of internet users
If you had told me 9 years ago that I would work hard for 7 years to create a consulting business and then basically walk
There’s no denying the popularity of WordPress. Tens of millions of sites rely on it as a blog platform, content management system, and even social
https://soundcloud.com/ta-expert-interviews/project-management-discussion-about-digital-marketers-and-seos SEO Podcast & Companion Blog Post I sat down with Clark Buckner of Technology Advice and recorded this podcast where we ended up talking
When it comes to Google+, you’re either a fanatic or utterly annoyed by it. Yet another social network we have to be a part of,
As the Facebook news feed algorithm continues to be more and more restrictive for brands in the space, sponsored posts and ads have become the
You’re advertising on Google, writing blogs with keyword phrases, doing local search, and have a killer website. So why fork out even more marketing money
There’s something happening everyday and people want to be a part of it. People are looking for something “to do”, and hosting a public event
I have been in the community/social/editing realm for the last couple of years. Recently I put my SEO cap back on and have been reviewing keyword strategies
My wife recently fell in love with a store here in Nashville. It’s called The Fabric Studio and it’s located in an awkward gentrified building
Learning Excel can be an intimidating and overwhelming process for marketers. I started learning Excel at the age of 15 in my Mom’s office and
A couple weeks ago, I was in California and met someone whose site was hacked, and he was completely unaware. I took on the clean-up
Did you know that you can control how Google ranks your site with a single line of text? It’s true! Of course, that’s not the
I just got back from a trip to sunny Southern California where I was staying just a few blocks away from the magic of Disneyland
Running social for a conference is a TON of work, and the stakes are high. How a conference’s social team interacts with attendees can have a
This is part 2 of my Google Analytics Audit. The first part focused on the code and settings in Analytics. I thought the topic area
It has always surprised me that the most freely available and useful tool that Google provides to website owners, Google Analytics, is so often incorrectly
Knowing how to do a site audit is an extremely useful tool for any marketer. But if you’re like me, intimidation can creep in big
For some folks Twitter Cards are as confusing as can be, so we thought we would reach out to Michelle Stinson Ross, Social Marketing Manager
It’s the biggest impediment to your success. It’s what just about every business struggles with most. It’s likely the No. 1 thing holding back your
When you construct a blog post it’s important to have the right visual content. I believe it can actually be as important as the writing
My dad used to say, “If you tell the same lie long enough, eventually it catches up to you and you have to account for
Despite all the talk about Google one day “suppressing” the value of links in favor of other ranking factors, those days have not arrived yet,
The online marketing world is aflutter over content. Content writers. Content for websites. Content for blogs. Content strategy. Content marketing. Content amplification. Content curation. At
One of the quotes I fell in love with in college is attributed to Albert Einstein: “Make everything as simple as possible, but not simpler.”
I honestly never thought I’d be a father. After we were married, my wife and I had decided that we were both pretty self-centered 20
I spent most of the weekend thinking about and laughing at penguins, after seeing a promo for Dreamworks Animations’ Penguins of Madagascar (shown above), a
Link building is one of the most talked about but most poorly understood areas of online marketing and SEO. Everyone recognizes the value assigned to
Recently, I was digging around the web for stats related to online marketing, when it hit me: We’re all awash in a sea of information.
Much as we may want to deny it, people can, and do, live without the faintest notion of the nature of technology. They may use
Your days are spent worrying about how to continue delivering a product to your customers without increasing prices or losing market share to hungry, well-funded
At the end of this tuTORIal you will know how to export Screaming Frog data, Google Analytics data, and then bring them together based on
It’s content marketing’s $64,000 question: “What does my company blog about?” No matter the size of the business, the knowledge of the staff or the
If you’ve ever seen a grown man reduced to tears, you know it’s not pretty. There’s lots of sniffling and “uh-huh-huhs,” in addition to the
As a dyed-in-the-wool strategist, nothing gets me more excited than going after the soft underbelly of the competition. I’ve seen time and time again that
Mention link building to most business owners and you’re likely to get weird stares as their minds replay thoughts of a previous bludgeonings by Google
Jay Baer’s book Youtility makes a point, on page 30, that’s as important as it is easy to miss: “Stop trying to be amazing and
Erica McGillivray is the Senior Community Manager at Moz. She also handles the presentations that are given during Mozcon to ensure that the presentations will
It’s 9:30 am, on a Monday, and I’m staring across the table at the CMO of a midsize company. He’s already warned me that I’m
Few things make content marketers more jittery than Google penalties, which can be swift, harsh and lasting. Any business owner that’s ever suffered through a
The Times They Are A-Changin’ When you’re doing online marketing it’s really easy to get stuck in a pattern of looking at analytics, your SEO
If you haven’t used Screaming Frog, you are missing out. Screaming Frog is a tool that scrapes your site and identifies common SEO issues. It then
You’ve read about the Pomodoro Technique, the Marinara Technique, the Burrito Principle, the Not to-Do List, and every other system designed for streamlining your day.
Lately I have been surprised at how many times I have seen people/companies with “Press Releases” listed as one of their main SEO strategies. I thought
When you first heard that content marketing was the surest avenue to bring your business the customers you desire, you were skeptical, but you committed
When you first heard about the ice bucket challenge, you secretly wondered “How can I newsjack this story for my business?” didn’t you? You can
When John P. joined Twitter in 2010, he did so out of peer pressure, as his entire department was making a leap to the platform
Remote teams are the way of the future, with more and more companies going this route to ensure they can retain the best talent and
AuthorityLabs uses Flowdock for communication and it has become a tool I really enjoy using on a daily basis. It is so easy to use and
Let’s face it, chasing Google all day is exhausting. There’s blogs to write, keywords to track, web pages to design and edit, employees to manage,
You have a digital marketing firm handling search, social and analytics, and you’re happy with the work they’re doing so far. The design agency you
I hate keywords. Yes, I just wrote the words that could very well get me kicked out of content marketing. You know what? Your prospects
My goal for this guide is to show Internet marketers how they can use all of the various types of charts and graphs at their
Image courtesy of Magnolia Pictures If you haven’t seen the beautifully shot documentary Jiro Dreams of Sushi by David Gelb, I highly suggest you set
Blogs don’t normally keep me up at night, but two posts I read last week did just that. One was a LinkedIn post from Mark Traphagen who
In my last post I discussed creating Pivot Tables on Mac and PC. Today we will take the next step in Excel, PivotCharts! Ironically, I
A few weeks back, when Melissa Fach wrote “Focus on the Outstanding: Write Less and Write Better,” I rejoiced. No, I mean REALLY rejoiced, so
My head is still swimming from all the information I took in at Mozcon 2014. As someone who has attended hundreds of shows and conferences
If you read the headline and squirmed a little in your seat, chances are you’re part of the “content struggle contingent,” that group of would-be
Have you exported a csv from AuthorityLabs and looked at it like, “What now?”. Don’t worry, every marketer has had this moment before. That’s where
Recently, I had an interesting conversation with a new client who seemed convinced social media, specifically Facebook, was on the upswing as an effective channel
I have been managing social accounts for various businesses for about 5 years. I do really love social and it can be very rewarding, but
If you’re a former WebMeUp user looking for a place to move your SEO campaign tracking, AuthorityLabs has you covered. Our industry leading rank tracking
I realized the other day that I’ve been making a mistake when giving Web writing advice. For quite a while now, I’ve been saying, “Write
Over the past few weeks, we’ve been giving away Fitbit Flex wristbands through a contest we’re running on Twitter. When we were initially planning how
Yesterday morning at 6:20am American Airlines left a message that my flight was cancelled. They had rescheduled our flight, but I had several questions so I
My first impression of a Pivot Table: They are scary, confusing monsters that always make your data look funky. Once I got over the intimidation
With the web in the midst of what I call the “content explosion” it is very difficult to stand out. Images are a great way
There is so much content being cranked out it is really impossible to read it all. I notice that much of the content appears to
Formulas in Excel are basically the keyboard shortcuts of any program. They make operating through large data dumps 10x faster. Do you spend time copying
My strength coach/exercise mentor, Eric Cressey, was once asked the most dreaded of questions while giving a presentation. “If you could choose only one exercise
Reports should be concise, clear, and pretty. One big way to help your reports be more clear is to label them clearly. Some simple tricks
In recent years, and after continuing updates to Google’s algorithm, there has been an increasing focus on content creation and marketing – and some business owners
My grandmother recently had surgery and was in the hospital for a couple of weeks. Because my grandfather was a retired Army veteran, after he
In the spirit of continuing my free tool series, I’ve turned my focus to link building. Link building is a huge part of getting any
Formatting in Excel has always been a major point of focus in our 101 Wednesdays Google+ Hangouts. Our latest wasno different. It’s pretty much the
I was born a gun nut. My dad, his dad and my mom’s dad were all great shots, and I grew up in a house
Every year deductions are really important to any business, but I think sometimes newer small businesses and consultants don’t realize there are so many deductions available
Ok, so you’ve decided to start a company blog. Or maybe, you’ve been plugging away for some time, but have yet to see the results
If you weren’t able to attend our last 101 Wednesday Hangout you missed an awesome t-shirt and me not being able to talk without moving my
Eight-time Mr. Olympia bodybuilder Ronnie Coleman is well-known for saying “Everybody wanna be a bodybuilder, but don’t nobody wanna lift no heavy-ass weight.” As a
AuthorityLabs has always had several options for reporting and exports, such as quick exports, public URLs (example), public PDFs (example), no charge for additional/client logins,
The biggest problem I have with social sharing is the suckiness I see on a daily basis. Nothing irritates me more than clicking on a
Google defines: Judging as “to form an opinion or conclusion about”. Assumptions as “a thing that is accepted as true or as certain to happen,
Content marketing is the marketing phrase du jour. With a few brands and businesses touting it’s success, and a growing number of and “experts” doing
Like most of the Internet marketing population, you may have some trouble using Excel. I get it. All those cells and options are very intimidating to a
As a small business consultant, there was no bigger thorn in my side than business owners who expected overnight success. Even if they pretended to
I don’t speak at a lot of conferences because I have to work and I have a family. But, when I do speak I have
You’re stuck in a 9 am meeting, when you grab your phone to check social media to break up the monotony. Upon opening Twitter your
With security issues like Heartbleed and hackers breaking into even what we thought to be the most secure areas of the Internet, we all need to
This is not a how-to post, this is a think about it post 🙂 I wrote about this in January, but I want to revisit
This is the next step in the Excel for Noobs series. If you missed the first one, check out how to make format your data,
Let’s face it, each time you hear “You need a blog,” “All your competitors are on social media,” or “Google’s latest algorithm…,” your eyes glaze
I used to love the word “niche.” It was so obvious to me that if you wanted to succeed with limited resources, you needed to
Matt Cutts, the head of the Webspam Team at Google, has spent a lot of time the past couple years gunning for link networks, sites
Recently, during a meeting hosted by our CEO where we discussed do’s and don’ts of web design for Advice Interactive, I couldn’t help but go
Everyone thinks managing social media for a brand is easy, but it really isn’t. I think it can be made easier if you do a
When it comes to mobile website design, keep it simple. Less is more is a good motto. Remember your mobile website users are fast-paced. When
I’m not usually a big fan of The Onion, but this headline got me: Study: Online Content Creators Outnumber Consumers 2,000 To 1 All satire
Dave Rohrer, Sr. SEO Strategist at Covario, will be speaking about content marketing at Pubcon NOLA on Tuesday March 18, 11:30a 12:45p in Salon C. He will
In the music world, a one-hit wonder is a group that hits it big with one song that rises quickly in the Top 40, but
In this tutorial I will walk through three simple tips that may cut your tool using time in half! I will go over how to
I am not the most experienced person out there, but I have enough experience to have learned to watch out for particular warning signs from
This title probably seems all wrong because no one should be “just a guest blogger,” but even if there was “just a guest blogger” he/she
If you run a business you likely have a presence on several social media channels, if not, then you should! Don’t be taken aback when
We have been hard at work on several new features here at AuthorityLabs. We take all customer requests into consideration. When those requests make sense
Matt Siltala is the Owner/President of Avalaunch Media and he will be speaking at Pubcon NOLA on Tuesday March 18, 11:30a 12:45p in Salon C.
Are you actually using the testimonials and reviews that you already have for your business? For most of us in business, it is hard to
Once upon a time, in a digital land far, far, away, websites for business were an optional idea. Nowadays, however, they are considered a basic
That sounds like a totally crazy thought right? The reason you hired a digital marketing agency was to grow your business. You want to increase
It’s no secret that people only do business with people that they know, like and trust. Building business relationships takes a lot of effort and
Every business owner should be educated and focused on all marketing possibilities via mobile. As the infographic below, from WebDAM, shows 1.4 billion people used
Content marketing is a bit of a blunt instrument. It’s a number’s game, after all, designed to boost metrics like site visits, conversion rates and
Social Media is one of the hottest areas of digital marketing today. Everyone is on social media. Companies small and large are jumping into the
Today, Matt Cutts dropped a metal folding chair on the SEO community’s head. He declared, once and for all, that guest blogging is dead and
There are so many ways to make yourself, or your business, look stupid on Twitter, but I am going to cover just 4 areas I
Have you logged into your Google Webmaster Tools account recently?! If not, you should because you now have new data available. Google has added exact
We often read blogs telling us tips, tricks, and other things that we MUST do on social media. So let’s start 2014 off right by
A new year is upon us and the writing about SEO and SEO-related topics will continue. However, my wish for 2014 is that the content
Access to your company’s social media accounts is a privilege that shouldn’t be taken lightly. But, more importantly to the company, you shouldn’t take lightly
When Google ran its Grace Hopper doodle in early December, it got me thinking about an idea I’ve been kicking around for a few years
Anyone who’s invested in having an online presence should have ways to track their website, blog, and competition. They should know if they are getting
You start by doing three things; I will get to those in a minute. As a consultant I hear a lot of things, but I
I have done several Excel tutorials in the past and I know that they have been helpful to those with a background in Excel. But
Lately I have been writing about all kinds of things that don’t specifically relate to SEO, but hey, I have to go with what my
I was inspired by an article today by Daniel Threlfall to explain how remote workers can be a great thing for businesses. I believe there
Many websites are already offering Black Friday deals and the holiday shopping has begun in a big way. Don’t think online criminals are not aware
Ecommerce is on the rise. According to granify.com, more than $1.23 trillion in B2C ecommerce sales are expected this year. By the time 2013 closes,
About thirteen years ago, I took a job editing medical journals for a small company in San Antonio, Texas. The woman who was tasked with
So here is what you need to know if you are a video publisher. And if you are someone that shares videos, before you start
Are you tagging your Domains and Keywords? No? Well you should. Don’t know how? I’ll show you! Domain Tagging In this tutorial I walk you
I’m sure you already know the laundry list of benefits that infographics can have on your content marketing efforts: Attention-grabbing visual content that’s more memorable
Social media has been a godsend for businesses across nearly all industries. Its value lies in its versatility and ability to help companies achieve various
Don’t be a lone wolf. Start using Teams. Don’t know how? Watch this. What’s so cool about teams? Using Teams gives you the option to
When we go to Vegas, we love to win and we know you do too. Starting Monday, October 21, we will be posting tasks on
SEO tools are the key to success in the world of online marketing. However, since money doesn’t grow on trees, budgeting for SEO tools should be
Interactive dashboards are basically the sliced bread of data visualization. They are dynamic, easy to use, and compatible with Mac and PC. This tutorial is
Looking back on the last 8 years of my career I see many different stages of learning. I am so glad that I learned along
While the goal of link building is essentially the same for any business, the ideal strategy changes depending on the market and the size of
Being the top dog in the search engine realm, Google has the luxury of essentially dictating the state of the SEO industry. Whenever they decide
Reaching your target audience and getting adequate exposure is an integral part of running a successful business. Even with the best products or services, sales
Here at AuthorityLabs, we monitor SERP data for a lot of URLs. When someone adds a domain or URL to track, they are expecting it
History is important, with any subject. With SEO it is important that people know how things started and how they evolved. Why? Because if you
How can modern-day brands stand alone, escaping misinterpretation or misrepresentation? Advertising aligns brand messages with intended markets. However, language is but an association between a signifier
This past week there have been many great articles and I didn’t want you to miss out on any of them! So below is a
One of the most requested features we have come in is the ability to expedite csv exports. We have been working for the past few
As someone that consults with businesses about issues with their websites and online marketing there are some things that I see often (and I just
As a budding developer, I’m always on the look-out for new tools to add to my arsenal that could increase my workflow or simplify tasks.
Would you rather: Read this post Peruse Twitter more Collect two dollars Most would love to collect easy money, yet the charm of my post
These past few weeks have been very exciting for the AL team! With the release of the new interface and now we are excited to
Avalaunch Media recently released an infographic on Pinterest Image Optimization and it offers some fantastic tips. If you are using this image focused social network
What thoughts come to mind in hearing mention of celebrities such as Brad Pitt and Jennifer Aniston? Let’s take a look Pitt-related Google discussion results:
Our industry is really very stressful. I think families and friends think that the job is easy because we are in front of computers a
This is going to be a very honest post, so be prepared. I started my own business in 2005 and anytime you start a business
Need some tips on doing fantastic audits? How about lots of tools that can help you with audits, marketing, social media and more? We have
If you’re not already using Google Webmaster Tools (GWT), you may be missing out on some great data on how your sites are seen by
Nothing is more irritating than working really hard to get a page to rank and having some other page, that appears to have not tried,
Retail stores at the mall, restaurants, hotels, and many other businesses are more successful when they create a brand experience and mood using their location.
We recently launched a new interface and have had a lot of great feedback on the appearance and added features. Several of these features were
Even companies that have been in business for years often make mistakes when they go to trade shows. These 4 deadly mistakes will stunt your
Ranking is a benchmark, a marker to note progress in the development of your site’s online reach to the search audience but you need to
Since the complete rewrite of AuthorityLabs about a year ago, we have been tirelessly at work talking to our users, and more importantly, listening. We
While in Miami at the Interactivity Digital Conference we had the pleasure of interviewing Simon Heseltine ( Director of Audience Development for AOL)). He provided insights into some of the
The mobile landscape is constantly evolving, and for people who are in the web marketing business, change means new opportunities. Those accustomed to traditional SEO
Whether you’re an SEO agency or a business owner looking for more search engine traffic, there’s one think you can’t possibly get enough of: backlinks.
A viral video is every marketer’s dream. In a spot that takes a matter of minutes, their message can be seen and shared by billions
We had a lot of fun interviewing Annie Cushing (Annielytics) at the Interactivity Digital Conference. She had some very insightful tips for all types of marketers,
Living on a college budget has conditioned me to always keep an eye out for anything free that will help me accomplish my goals. Well,
When someone you know well starts talking, you don’t have to look to see who it is. You know the sound of his voice, the
You have built out your social media campaign, you have a sales team waiting for leads, and you have a database of customers… now what?
Exporting data can be very helpful. But what do you do with a .csv data dump? This tutorial takes you by the hand and walks
If the pace of change in search marketing were anything to get used to, you’d need super adaptability skills. One look at the history of
Mat Siltala, Avalaunch Media, gave this presentation at Pubcon NOLA in May 2013. This presentation gives some great advice on integrating social media into your
Below are articles that I really enjoyed this past week. There is a lot to learn about SEO, social media, PPC, content marketing, blogging and
Google’s Matt Cutts answers a question about the top 3-5 SEO areas where webmasters make the most mistakes. What is great about this video is
If you’re a smaller business and competing in an industry with big brands that perpetually dominate the search results, it can be tough. At times,
While many elements of online marketing have changed over the years, content marketing is one that has more or less stayed the same. Sure, we
Some people make the mistake of thinking that link bait strategies have to rely on building connections between websites that they already own or control.
When it comes to SEO for local businesses, no two customers’ search results are the same. What your prospective customers see in the search results
Content marketing, SEO and social media marketing really go hand-in-hand (in-hand). The content you create fuels your social media activity, which spurns social signals that
If you’re a savvy website owner, you probably have a mobile site up and running (at least we hope you do, because you shouldn’t miss
Whether you’re trying to put together your own firm or setting up an in-house team, building an SEO group is hard work. Every situation is
In terms of boosting sales, generating leads, increasing website traffic and building brand loyalty, savvy marketers get that email marketing is one of the best
Social The 2013 LinkedIn Marketing Guide – KISSmetrics How to Advertise on Twitter Like a Boss…of a Small Business – The Marketing Experts StumbleUpon: A
Image courtesy of Stuart Miles / FreeDigitalPhotos.net Excellent keyword research, combined with rank tracking and data analysis via your Analytics, can create opportunities for you
During the Super Bowl, Oreo was praised for being quick on the draw to produce and tweet a picture referencing the 3rd quarter power outage:
Linkedin has be come an important tool for the business world. However, although Linkedin has over 200 million members there are many users that do
Many small businesses shy away from social media, thinking there’s no way a global platform can be effective for promoting a local company. Nothing could
Until recently, press releases were regarded as one of the best ways to build credible links to a business website. Companies commonly chose press releases
Yesterday, Google announced that a new Panda data refresh affecting 1.2% of English queries. This is the 24th refresh of the Google Panda update,
If you are a fan of infographics and/or using interesting images in your blog posts, I want to provide you one simple step that can greatly help you control the sharing of these forms of media. I’m referring to the “embed code” which is very simply a snippet of html code that allows someone to copy and paste the code into their own web pages and when they do, display the infographic or image.
Working with different franchise locations adds an entirely new tier to the online marketing umbrella. There are quite a few different aspects to online marketing—SEO,
Can’t attend an upcoming trade show because it’s too far away, you don’t have the money or can’t find a babysitter? With the right social
For those of you looking to get your historical data imported into our interface from Raven, we’re currently processing through those. If you have sent
We’re quickly coming up on Raven Tools’ deadline for getting rank tracking out of their system. If you haven’t already, make sure to send over
We’ve been pretty busy here lately and wanted to get everyone an update on the status of features being worked on and migrations for Raven
We’re wrapping up our importer to bring your sites and keywords over from Raven Tools. You can fill out the form here and we will
As most people know by now, Raven Tools announced last Friday that they will be removing rank tracking from their interface. As one of the
If you’re like me, you’re probably fed up with how Google is always calling the shots. Not long ago, getting online traffic was as easy
Today, Raven Tools announced that they are doing away with SERP tracking data, and they have directed a lot of potential new users to us.
Social Media Addiction. It’s not a pretty sight. Do you know the signs? Can you pick out a social media addict out of a crowd
Once you understand how to do basic keyword research for a campaign, it can become more of a tedious task than a challenging one. You
We’ve been working nonstop to create the best SERP Tracking interface available. One of the most popular requests we have is for documentation on how
WordPress is a great option for businesses because it is easy to use, easy to maintain and it is very easy to have a business
Being great at what you do is fantastic, but you have to create an authoritative presence online and in your industry to really push yourself
Is Google making search better with all their recent changes? If you ask 100 people, you’re probably going to get 100 different answers. But there is
As soon as marketers figured out that links helped your site rank in Google, SEO blogs started writing posts about how to get more links.
Our Partner API currently serves up hundreds of millions of requests per month. Not only are our partners, such as Raven Tools, using it, we
Earlier this week, Rae Hoffman wrote a great post on her blog about 48 Things I Know Now That I Wish I Knew Then. It’s
Budgeting for analytics is always tricky, especially when the tools you need can take a healthy bite out of your budget. Making sure your SEO
Want to crawl a site for outbound link data? Perhaps you’d like to easily analyze header tags across your entire site. You could aggregate a
As I sit here working on a new version of the AuthorityLabs site, I’ve started going over my list of what needs to be done
We’ve been pretty busy here at AuthorityLabs lately. It’s probably about time we start letting everyone in on some of the cool things we have
One of the biggest problems I see clients and newbie SEOs make is choosing either the wrong keywords to track or not enough. Here are
Recently I made the following tweet: My gripe seemed to resonate with some of my followers, who retweeted and responded, sharing similar sentiments and lamenting
It’s no secret that I’m not a fan of Target’s new site. We have had quite a bit of attention on that post about Target’s
You’re likely seeing a dramatic increase in the use of QR codes in marketing materials lately. Despite being around for quite some time, they’re really
I don’t even know where to start with this. Target launched a new site last week. I guess they’re pretty proud of it, but they’ve
A couple weeks ago, we were seeing everyone jumping on the 20 year birthday of the public internet. That got us thinking about what’s really
One of my favorite tools of all time is one I often find marketers have never heard of. A colleague told me just last week
This series is for the increasingly large group of people who make their livings on their laptops alone, and who realize that many other “digital
There are lots of great SEO tools for enterprises and agencies – if you’ve got the money to pay for them. The reality is, most
Last week, Google, Bing and Yahoo announced collaboration on a single standard for structured markup. Yes, I’m talking about Schema.org and utilizing Microdata for “Rich
The so-called ‘digital nomad’ is someone who relies only on their laptop, their skills, and an internet connection in order to make a living while
If you haven’t taken the time to check out Google correlate yet, head on over there and play around. There are some huge insights to
Link building can be an extremely daunting task. SEOmoz did a poll once asking SEOs what their hardest task was, and link building came out
As more and more people are freelancing these days (whether it was their own choice or not), an increasing number are also realizing that doing
When Google released their new Local search results format in October, 2010, SEOs quickly determined that the number of reviews and overall rating associated with
Many of our users are tracking thousands or tens of thousands of keywords in their account. Trying to manage that many keywords can become troublesome
Everyone who speaks at conferences does so for their own reasons. Some do it for the recognition, others do it to promote a product or
As web professionals, we all end up logging in and out of countless websites and apps all day long. Between all of my clients and
Looking for some video tutorials on various features in AuthorityLabs? We’ve got you covered. Look for more videos in the near future. New Account Setup
The go green movement is strong here in the United States. From large multinational companies like Walmart to my local coffee shop, sustainable business practices
I recently introduced you to Google Spreadsheets, one of the many Google Docs offerings available for free. Today I’m going to share with you some
Gone are the days when you’d need to shell out hundreds of dollars for Microsoft Office to have access to a solid spreadsheet program. Today
If you have a web presence, the last thing you want to do is get blacklisted by Google. Although there are a variety of ways
There are few things more hip than a tech startup. From the long nights listening to whatever soundtrack is cool right now (TRON, Social Network)
If you’re like me, you have a primary Gmail account and you filter all of your email through it. I have Gmail check my POP3
We’ve got a quick, handy new feature available for everyone today. Now in your account tab you’ll see the last 10 CSVs that were exported
You have an online business or a business with an online presence for one reason – to make money. Sure, you may love the business
Google Analytics is a fantastic tool with a lot of functionality but many webmasters don’t get the most out of their Google Analytics account. Kind
You’ve read the books about bloggers earning a six-figure income and you decide to give it a go. You check your Google AdSense and affiliate
It is conference season and now is the time to begin planning out which conferences you plan to attend and which you’re going to have
We’ve updated the way we show global and local search volume figures we get via the AdWords API. We’ve decided to calculate traffic data we
Here at AuthorityLabs, we really like to play with data. Whether it’s checking website rankings or tracking indexed pages, we’re crunching a ton of data
One of the most important parts of a successful website is how that site responds to requests. Everything may look good in your browser, but
We’ve compiled a list of 92 terms that every online marketer should know and understand. Some of them may not apply to everyone but it
Congrats to @melepisto! You have won a free Pro account for one year. For those who didn’t win, keep watching the AuthorityLabs blog for more
The AdWords API team has been making serious improvements on their API. We had been using the old version of their API, because that was
We recently released the ability to mask an AuthorityLabs account to any domain for Pro accounts. What does this mean exactly? Basically, instead of having
White-label seo reports are almost here. AuthorityLabs now supports the ability to your own logo.
Post by Chris Hooley, of MCP Media, on the importance of using an independent rank checker.
Site audits can be a cheap and easy way to get started with SEO.
Rank monitoring using AuthorityLabs, Google Analytics, and KeywordDiscovery to perfect your organic SEO efforts.
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