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Believe it or not, many marketing managers are convinced that organic and direct traffic are one and the same, and don’t take the time to

You have created amazing content and products. You have designed and implemented a marketing campaign to communicate your goals to the public. And you have

As we prepare to wrap up yet another year in search, there’s a great handful of items we can look forward to and shift our

Keyword research—the process of finding keywords and compiling an SEO keyword list—is a key step in optimizing a website for search. It tells you what

As SEO and digital marketing professionals, we are constantly surrounded by data – and lots of it.  Though sometimes overwhelming, the more data you have,

If you are a small, local business owner and you’re not investing in your online presence, you are missing out on an immense opportunity to

Any time Google releases a new update, yet alone a core update, everyone generally goes into panic mode. We either see changes go into affect

Search Engine Optimization is the most solid and stable way to earn long-term organic traffic. Other traffic sources, such as social media, are the exact

By some numbers, Google Images represent around 26.79% of all searches, with Google.com getting 59.30%. This means that Google Images outranks YouTube, Yahoo!, Bing, and

Google’s PageSpeed Insights is a free tool offered by Google that helps you tell how fast your page is loading. Load times are critical for

Are you struggling to rank for popular keywords in your niche? Are your competitors dominating the SERPs, while your website straggles behind unseen? Does your

The alternative, less SEO friendly title of this article is “What the New York Times and Malcolm Gladwell have to teach us about SEO outbounding

SEO isn’t built in a day, which causes a lot of professionals to adopt the set it, forget it mentality, sometimes waiting over a week

How Amazon Became The #3 Paid Search Advertising Platform Overnight And What This Means For Facebook, Google And The Rest Of Us Google and Facebook

We have now come to the third, and final, part of our guide on common SEO issues. In parts one and two, we covered technical

In case you missed part one of our discussion on common SEO problems, where we looked at technical SEO issues, then click here. Now that

We’ve recently discussed the 2019 PPC trends making the biggest splash. AI and machine learning were the driving force behind the majority of these new

Optimizing your ecommerce store and its product pages for search is a challenging balancing act. First, you have the side focused on strategically crafting content

If you talk about B2B marketing on a month-to-month basis, Google processes well over 40,000 search queries per second. This figure roughly equates to 3.5

Content creation is both time-consuming and costly. Yet, it is one of the cornerstones to a company’s successful digital marketing efforts. It is a supreme

Search Engine Optimization (SEO) is a constantly evolving beast, as you very well know. In fact, keeping pace with the changes can be a challenge

Every year, marketers and business owners begin looking down the pipeline at the holiday season. For most businesses, this is crunch time — that big

Like football fans talking about their fantasy team, search optimization experts love to talk about their starting lineup of WordPress tools and plugins for SEO.

We’ve spent an abundance of time discussing the most impactful and important strategies when it comes to the SEO world: creating engaging content conducting keyword

Have you ever wondered how audiences feel after engaging with your brand and its content? Sure, they may be compelled to hit that “Like” or

Whenever someone talks digital marketing, SEO, content creation or the like, there’s a near-natural instinct to spoon-feed the audience with buzzwords: optimization, personalization, enhanced ROI,

E-commerce businesses are, sometimes unwittingly, involved in a gold rush that has the popularity of the Californian and the value of the Australian. The difference

Progressive web apps (PWAs) have been stirring the mobile experience pot ever since Google first brought the term to common usage in 2015. In a

Google My Business (GMB) is a tour de force when it comes to business visibility and localized SEO. Many SEO strategies and digital marketing efforts

At the root of why we perform SEO is to improve visibility through increased web traffic. Yet, in the hunt to get more web visitors,

SEO is competitive by nature. The entire purpose of it is to help businesses rank higher and gain more visibility and traffic through search engine

Only 17% of small businesses invested in search engine optimization in 2017. Yet, I’m certain that a large percentage of those remaining 83% of businesses

Before you break out the pitchforks and the torches and demand I hand over my license as a content marketer, let me clarify what I

When your business is thriving, it’s a wonderful feeling. Not only are sales up, but you’re also busier than a mosquito at a nudist colony.

Springtime brings back warmer weather, pastel colors, and baseball season. It is a time of renewal, fresh beginnings and transitions. It’s also a time for

When auditing and optimizing a website, the last thing you want to deal with are pages that are ranking poorly, despite best SEO practices. As

Crawl budget is a bit like New Yorker cartoons or modern art. We’ve all seen it and like to pretend we understand what it is,

Keywords live in every aspect of digital marketing; websites, ads, social media, blog posts. Your keywords are an extension of your business and your brand

Creating blog posts to market your company or brand aids you in a few different ways: Establishes your company as a thought-leader and expert Lets

Unfortunately, many digital marketers and SEO experts miss the mark when it comes time to showcasing the effectiveness of their SEO campaigns. This disconnect is

With the holidays getting near, everyone is getting ready to ring in the New Year. Before we all put on our party pants for New

The holiday season is now upon us, and there’s no better time to unlock your latest and greatest content and engage your audiences. As always,

With Thanksgiving around the corner, there are so many reasons to feel grateful. From gathering with our family and friends to enjoying a truly scrumptious

It’s a click-bait world, and we’re all just living it. We’re sure you’ve fallen prey to a misleading headline like we have. It’s no fun

Blogs are one of the best traffic driving sources there is for websites. Posts show up in search results left and right, helping introduce new

One incredibly common misconception about SEO is that SEO is just about keywords and content strategy on a website. What’s important to keep in mind

It’s never too early to start preparing for the holidays! Although I haven’t begun my Christmas shopping yet, I have started strategizing holiday campaigns and

Websites are a living, breathing form of communication. Unlike print, online content can be molded as needs change and reformatted to fit the current requirements

While we all sat on the edge of our seats on Election Day, social media was spinning at a million miles an hour. Capturing every

Are you running low on budget, but still need to drive traffic to your website? Welcome to the club! Small- and medium-size businesses suffer from

Anyone can easily setup and publish advertisements on LinkedIn. You don’t have to be an optimizing guru to reach a highly targeted group of qualified

You can’t always meet with fellow Twitter users over coffee, unless you’re both attending a Twitter Chat. These chats make it easy for people to

Almost half of all B2B marketers say they’re effective at content marketing, but what about the other half? Do you know how your content marketing

Email marketing is a great way to inform subscribers of upcoming events, promotions, news, updates, and sales. It’s also a great way to obtain new

You’re tired of hearing it: content is king. Every SEO, content marketing, social media marketing, or other online marketing article you’ve read over the past

SEO is complicated, especially when trying to explain it’s importance to a client. SEO specialists can diagnose issues and needs much easier than business owners

Sometimes all it takes is a thoughtful statistic to persuade a client into finally updating their website, or deciding on the right content marketing strategy.

Some brands can be more appealing to market for than others. This isn’t always the business’ fault, as it is the industry they’re in. With

Are you an active Twitter user? If so, you’ve probably noticed a few posts a day labeled “Promoted”. These are Twitter’s advertised Tweets and are

Update: We were informed using the official name of the football game being played on February 7th is prohibited unless stating facts about it, so

It’s habit. As one year comes to an end, planning and setting goals for the next year begins. Even if you aren’t an official resolution

Each year we see SEO change in so many ways. Basic practices become penalties and rules of thumb turn into crossed fingers. That’s why SEO’s

Not only does Google favor mobile-friendly websites, but people do, too. Everyone from the laying in bed browser to the Pinterest addicted online shopper is

Does social media affect SEO and rankings? This question has been argued by the online marketing industry for years. Some argue there’s statistical evidence that

This episode of the #Authority HoA was originally streamed live on August 5th with featured guests Madalyn Sklar & Andreea Cojocariu, and hosted by Melissa Fach, produced by Michelle

When it comes to mobile marketing, don’t be afraid to think outside the box. There’s the most basic and mandatory ways to update your mobile

Oh the daunting blank page. As content writers we all have those moments when in spite of a good idea knocking around in our heads,

Search engines like Google, Yahoo, and Bing can populate social media pages as search results. Occasionally, a Facebook business page will even rank higher than

Content is queen, and always will be. So, how do we survive it’s evolution over time? How can content marketers be ahead of the game,

As of May 19th, the first tweets in Google search results since the new agreement between Twitter and the search giant began displaying in mobile

Social media is everything. An obsessive habit, a communication portal for businesses and customers, a gateway to increasing links and online purchases, a consistent lead

There are tons of valuable stories in the data about your brand. Stories that can inform you about how your brand is perceived by the

If 69% of online consumers are going to Pinterest with intent to purchase items, why not take advantage, and help improve your sales and web

Every company has their own specific budgets and goals, each playing a large role in deciding what kind of SEO assistance is best for them.

If you had told me 9 years ago that I would work hard for 7 years to create a consulting business and then basically walk

There’s no denying the popularity of WordPress. Tens of millions of sites rely on it as a blog platform, content management system, and even social

There’s something happening everyday and people want to be a part of it. People are looking for something “to do”, and hosting a public event

It’s the biggest impediment to your success. It’s what just about every business struggles with most. It’s likely the No. 1 thing holding back your

Despite all the talk about Google one day “suppressing” the value of links in favor of other ranking factors, those days have not arrived yet,

It’s content marketing’s $64,000 question: “What does my company blog about?” No matter the size of the business, the knowledge of the staff or the

If you’ve ever seen a grown man reduced to tears, you know it’s not pretty. There’s lots of sniffling and “uh-huh-huhs,” in addition to the

As a dyed-in-the-wool strategist, nothing gets me more excited than going after the soft underbelly of the competition. I’ve seen time and time again that

AuthorityLabs uses Flowdock for communication and it has become a tool I really enjoy using on a daily basis. It is so easy to use and

You have a digital marketing firm handling search, social and analytics, and you’re happy with the work they’re doing so far. The design agency you

My goal for this guide is to show Internet marketers how they can use all of the various types of charts and graphs at their

Blogs don’t normally keep me up at night, but two posts I read last week did just that. One was a LinkedIn post from Mark Traphagen who

If you read the headline and squirmed a little in your seat, chances are you’re part of the “content struggle contingent,” that group of would-be

Eight-time Mr. Olympia bodybuilder Ronnie Coleman is well-known for saying “Everybody wanna be a bodybuilder, but don’t nobody wanna lift no heavy-ass weight.” As a

Living on a college budget has conditioned me to always keep an eye out for anything free that will help me accomplish my goals. Well,

Exporting data can be very helpful. But what do you do with a .csv data dump? This tutorial takes you by the hand and walks

As soon as marketers figured out that links helped your site rank in Google, SEO blogs started writing posts about how to get more links.