A wise man once told me that you should spend half of your work day doing work, and the other half of the day learning. In an industry as ever changing and advanced as digital marketing is, this is a statement to live by.
There are nonstop updates we need to keep track of and adapt to, as well as a work flow that can change from month-to-month. With this ever-changing environment, we can’t just focus on the daily tasks and not dedicate time to further educating ourselves.
That’s why I created this list of resources that any skill level of SEO can benefit from. No, this is not a list of blog posts that we were asked to promote. This is a list of real resources made just for the SEO community. Some of these resources are designed to just to inform, while others are to teach, engage, and enhance the industry.
Take a look below at the many different types of resources that are available to SEO’s and see which ones you want to add to your Feedly calendar.
The SEO Community
One of the best resources to stay on track of the industry with is the actual SEO community. Fellow SEO’s are more often than not willing to help you answer your technical questions, show examples of what they’re going through, and discuss opinions about new updates and the future of SEO.
These are all conversations that you can follow along right from your social media pages. Plus, you get notifications when people post in groups or tweet updates so it’s not something you have to physically stay on top of. The information comes to you and in a conversational tone.
Facebook Groups to Follow:
- SEO Experts Worldwide
- Seo
- WordPress, SEO, & Internet Questions
- Digital Marketing (SEO-SMO-SEM)
- White Hat SEO – Learn It Now
- SEO JOBS
- Pubcon
Twitter Profiles to Follow
Search Engine Journal
About the Company:
SEJ is one of the best online resources for SEO’s. With an audience of 800K+ monthly visitors, SEJ is mostly made up of hardcore marketers who are hungry for the best tools, tips and strategies.
What to Expect From the Blog:
This is a blog made just for SEO’s, by SEO’s. They cover the marketing world daily with in-depth subject guides, news reports, argumentative and observational articles by expert guest contributors. The focus is on digital marketing, SEO, social media, content marketing, paid search as well as entrepreneurial and agency life.
Recent Posts:
- Google: How to Create Better Meta Descriptions
- 22 Niche Review Sites Your Business Can’t Afford to Ignore
- 17 Killer Link Building Ideas You Need to Try This Year
Search Talk Live Search Engine Marketing & SEO Podcast
About the Company:
Search Talk Live lives and breathes Whitehat SEO and SEM. Their mission is quite simple, they want to provide the industry with education, most importantly, how to do SEO and SEM the right way.
“After years of experience with all facets of digital marketing we have continued to witness individuals who try to cheat the system, practice bad SEO tactics for quick results, and those who misinform their audience. The worst part, they get off scot-free while you’re left with penalties, drops in rankings and other messes to clean up. We want it to stop!”
What to Expect From the Podcast:
Hosts Robert O’Haver and Caleb McElveen combine their years of SEO and Digital Marketing and offer their first-hand experiences to help listeners better their knowledge and provide real insight on what is going to help your online marketing campaigns. You can expect to learn from their own testing, experiments and case studies.
Recent Episodes:
- Increasing Conversion Rates Using Design Research With Expert Nick Disabato
- Better Click Rate through Snippet and Rich Answer Optimization with Bill Hunt
- Becoming an Authority” The Fast Track to Link Building with Stephan Spencer
Search Engine Round Table
About the Company:
Barry Schwartz crafted Search Engine Round Table as a reporting resource that collects info from the most interesting SEM forums.
What to Expect From the Blog:
The Round Table is a collaboration of feedback from the most popular SEO forums and their conversations. You can expect to read actual updates and information, as well as see a collaboration of tweets and links to forum threads that are worth checking out.
Recent Posts:
- Google: Mobile-First Index Many Quarters Away, Sometime In 2018
- Google’s Gary Illyes: Hit By Fred? Read Our Quality Guidelines To Recover
- Daily Search Forum Recap: June 13, 2017
Search Engine Land
About the Company:
Search Engine Land is a digital publication that covers all aspects of the search marketing industry filled with practical tips, tactics, and strategies for running successful marketing programs in today’s fast paced world.
What to Expect From the Blog:
Search Engine Land takes a journalistic approach and features the most up to date news written by industry’s greatest. Their daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by search marketers to reach consumers online.
Recent Posts:
- Bing Ads piloting in-market & custom audience targeting
- Google’s mobile-first index likely not coming until 2018 at earliest
- 2017 growth hacks: Optimizing organic market share
SEMRush
About the Company:
SEMRush is a digital marketing platform used by companies as large as Ebay, Disney, and HP. They cover everything from SEO to social media and even touch on PR.
What to Expect From the Blog:
This is a great blog to read up on regularly. Not only are they on top of the latest updates, whether in SEO or social media, but they write like they’re talking to the general public. Any skill level can dive into a SEMRush blog post and get something useful out of it, regardless of knowing all of the technical jargon.
Recent Posts:
- How Leading e-Commerce Companies Drive Traffic to Their Websites
- How To Conduct A Content Audit To Improve SEO, Sales, And Customer Engagement
- Content is King. Are You? Check Out Our SEMrush Quiz
SEO Podcast – Unknown Secrets of Internet Marketing
About the Company:
SEO Podcast – Unknown Secrets of Internet Marketing by eWebResults.com is an internationally known SEO podcast that will help you expand your skills and knowledge on internet marketing and different SEO tactics.
What to Expect From the Podcast:
Chris Burres and Charles Lewis, both recognized experts in industry, host this internet marketing podcast. There goal with the podcast is to answer everyone’s burning question: How do you get your website on the first page of google?
Recent Episodes:
- How to Find a Phenomenal SEO Agency
- 10 SEO WordPress Blunders You Should Avoid
- 12 Ways to Make Your Content Amazing
Yoast’s Blog
About the Company:
Yoast created an SEO plugin for WordPress websites that simplifies basic SEO. Any WordPress user can download their plugin and quickly add meta tags, descriptions, and keywords for every page and post of a website. Plus, Yoast gives handfuls of tips on how to improve the SEO of each individual page and post within the plugin.
What to Expect From the Blog:
SEO’s, and WordPress users in general, should keep up to date on what Yoast has to say in their blog. Not only do they write about their own internal plugin updates, but they publish posts about the latest SEO trends, analytics, conversion optimization, and more. They even have a developers blog dedicated to the technical folks who wish for more code examples in blog posts.
Recent Posts:
- The a11y Monthly: Why you shouldn’t rely on the title attribute
- Google Tag Manager: An Introduction
- Ask Yoast Case Study: SEOing a Photographers Website
Stone Temple’s Blog
About the Company:
Stone Temple is an award winning full-service digital marketing agency providing a broad range of white hat SEO and digital marketing services to clients.
What to Expect From the Blog:
Read interviews with leading Google and Bing employees, as well as other industry experts. The blog even has a video series, “Here’s Why” that answers all of the why questions like, “why does Google keep changing everything?”
Recent Posts:
- How Long Until Google Honors My Website Changes? – Hardcore Marketing
- Why Your Site Structure Matters for SEO – Here’s Why #121
Search Engine Nerds Podcast
About the Company:
Not only does Search Engine Journal have an incredible blog resource for SEO’s, but they also have a podcast where they interview SEO nerds of all kinds.
What to Expect From the Podcast:
Search Engine Nerds is a bi-weekly show that covers the marketing industry, focusing on SEO, Paid Search, Social Media, Entrepreneurship, Content Marketing. Every 2 weeks, SEJ interviews some of the best and brightest search nerds on their best actionable takeaways and their views on where the industry is headed.
Recent Episodes:
- How to Build and Sell a Subscription-Based Company [PODCAST]
- John Doherty on Qualifying SEO Leads & Setting Expectations [PODCAST]
- Paid Search: A Focus on Profitability With Maddie Cary [PODCAST]
Did I miss one of your favorite resources? Comment below with how you keep track of SEO updates.
