Free SEO Tools & Resources

Love collecting all the tools? So do we. That’s why we have built and curated a growing collection of free SEO tools. We want to help you streamline your SEO work and give you the tools to do so. Try them out, all of them. #yourewelcome

backlink checker tool
Are your backlinks still working? Have they been removed or broken? Gained any new ones? Find out using the Backlink Checker and discover the health of your backlinks.
keyword grouper tool

Keyword Grouper

Building out a keyword list can be a real pain. Spare yourself the annoying work by automatically organizing your list into segmented groups

Data Services Tester

If you are working with the AuthorityLabs Data Services, this tool will help you quickly and easily test your calls. Let’s make sure everything’s working 100.

website crawler tool

Website Crawler

Finding crawl errors can be confusing. This tool does the crawling for you and generates a list of your site’s pages in a format that’s simple and easy to work with.
Keyword Rank Checker

Keyword Rank Checker

Working in bulk? Let the Rank Checker tool do the heavy lifting by adding mass keyword ranking data into a handy spreadsheet. Create charts or reports to share your rank findings.


Learn how to understand both Google and your competitors better.

Part I: Overview

If there’s one thing that all SEO’s can agree on, it’s that trying to understand how Google actually ranks is frustrating. Let’s break a part those frustrations.

Part II: Unusual Suspects

To really pull back the curtain on Google ranking, let’s unveil some of their not-so-common approaches to ranking websites.

Part I: Onsite Research

This guide will walk you through the entire process of researching a competitor from start to finish, beginning with analyzing their website.

Part II: Business Research

After learning what we can from our competitors websites, our next step is to research their business itself. Let’s uncover their strategies…

Part III: Social Research

We’ve looked at the competition’s site and uncovered their business info. Let’s see what people say on social about the competition…

Part IV: Off- Site SEO Research

How a user searches is everything these days. Learn how your website stacks up when a user searches for your top keywords.

Part V: Paid Media Research

From on and off-site SEO, we should now follow the money, check out the competition’s paid advertising campaigns, and discover their PPC strategy.

Part VI: Using Authority Labs

The easiest way to perform ongoing competitor monitoring is to use a tool that was built for the job. A tool like AuthorityLabs…

Part VII: Alerts & Passive Monitoring

We covered our bases by conducting a thorough round of initial research, but now it is time to discuss how to stay on top of everything…
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